The Donaldson Group
emedia services

Communications Architecture

Increasing revenue, reducing costs, brand awareness, and capturing and retaining strong customer relationships are some of the fundamental reasons for being on the Internet. The Donaldson Group will leverage the Internet and deliver measurable business results for your company.

Building a strategy to measure success ensures the needs of your stakeholders and target audiences are met. Business and functional documentation, along with an appropriate marketing strategy, are the foundation for your website.

Components of a successful communications architecture are:

Content Management

Every digital experience is a touch point; and each contact strengthens the customer, investor, employee, and partner relationship with your company.

The Donaldson Group uses the power of content management, effective design and implementation strategies to provide your organization with the tools to build an Internet presence. Content management is accomplished with our proprietary BluElvis™ content management suite.

BluElvis is an affordable, easy to use, and powerful content management system that allows you to concentrate on communicating with your customers, not on the process and cost of making changes. BluElvis removes the expense and slowdown of traditional HTML production. Gone is the process of preparing website changes, handing them off to an outside agency and waiting.

With BluElvis, your organization will deploy Internet, intranet, extranet, and ecommerce websites with one tool. Distributed publishing allows sales and marketing, human resources, investor relations, and public relations to make content changes to your websites(s) with ease. Your organization will gain increased productivity, realize ROI, customer loyalty, and reduced costs.

Ways that you can use content management:

Graphic Design

With a knowledge of the communications architecture and overall content in mind, our graphic design team designs and lays out the look and feel of your site.

Effective visitor usability and powerful visual design are benchmarks for superior websites. The Donaldson Group brings years of award-winning communications experience in corporate branding, print communications, packaging and web design to your project.

The results of an aesthetically pleasing and user-friendly web environment will increase your brand position and provide sell-through opportunities.

Marketing

Directing quality traffic to your site will add value to your business. To do this you will want to promote your website via multiple, cost-effective channels, both on and off line. The Donaldson Group excels at integrating solutions through all aspects of brand communications. Placing messages consistently in multiple mediums ensures that potential customers get your message via the channels they use most often.

Typical messaging mediums are:

A significant part of marketing is measuring the success of campaigns and the general usage of your website. With statistics reporting you will truly understand your visitor patterns. Your site can be modified to better serve visitor traffic.

Web Hosting, Maintenance
and Support

The Donaldson Group has invested resources to provide clients with a fast, secure, reliable, stable and robust network with 99.9% uptime. Whether you have a site relationship with us or are moving your existing site, Donaldson Makoski has the capability to meet your exact hosting and support requirements - from start to finish.

Our designers and production staff are intimately familiar with your site and application, and can provide immediate assistance – maintenance and support is easier, fast and costs less. This minimizes dependency on multiple companies allowing better control over your system.

We will host and maintain your website or application in a fully redundant data center that is directly connected to the Internet backbone. Below are features available in all our packages:


 

 

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