Online ticket sales surge by 500%
while operating costs are eliminated

The Bushnell Center for the Performing Arts is Connecticut’s premier theater performance venue. This non-profit organization has a national reputation for its programs in the arts, education and the community.

In 2002,The Bushnell successfully consummated a $45 million expansion of its theater complex and organization with a major brand makeover developed by The Donaldson Group.

Design and build a new website that will:

• Feature a more contemporary look and navigation that incorporates the new brand image
• Increase online ticket sales from the current 10% of total sales
• Decrease routine maintenance and revision costs

The Donaldson Group created a new look and user interface for The Bushnell site, as well as gave them the ability to self publish using an Internet-centric style.

We armed The Bushnell with more in-house, non-technical control of their web content with BluElvis™, The Donaldson Group’s proprietary, leading-edge content management solution (CMS).

• Manages a constantly changing, sophisticated and comprehensive event calendar
• Produces a regular e-newsletter and manages a database of 10,000 members
• Promotes ticket sales and manages online venue information as it changes on a daily basis

• Online ticket purchases soared from less than 10% to over 50% in a year
• Online maintenance costs were eliminated - The Bushnell's PR manager now easily and quickly updates, adds and distributes pages of content without an IT interface or additional costs

"Everything from performances to volunteering can be accomplished on this easy-to-navigate website. Most important, it's easy to buy tickets."
Hartford Courant
January 13, 2003

"Donaldson Makoski brought exceptional skills in graphic design and communications to our website. They also offered us what we were looking for in website content management."
Tod Kallenbach
Director of Marketing
The Bushnell Center for the Performing Arts

© The Donaldson Group All Rights Reserved.