New deposit goal exceeded by 300%

Bank of New Haven, serving the needs of the New Haven community and dedicated to providing a range of high quality financial products and services to consumer and business markets.

Develop and manage an aggressive marketing campaign that would generate $3 million in new account deposits (Star Plus, MMA, 3-year CD) in 90 days.

Create a retail environment that would give Bank of New Haven a competitive advantage in their branch locations. Desirable premium incentives, seasonal retail displays and external marketing drove new and existing customers to branches, which increased deposits to meet the bank's goals. Our program included:

• Tiered incentive and premium program promoting Bank of New Haven products
  • High-end electronic premiums
  • CSR's trained to close sales
• 3-step direct-marketing
  • Branch location lists purchased
  • Target customer demographics profiled
  • In-home mailings
• Radio and print advertising
• Retail merchandising displays in all branch locations

• New deposits exceeded program goal by 300% - $9.0 million
• 32% increase in new CD deposits versus prior year
• 85% increase in new CD accounts opened versus prior year
• 333 new customers

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