Making a Splash
Mystic Aquarium & Institute for Exploration Launches New Website

August 18, 2005

Online strategies that drive live attendance - that's the New Economy for destination venues, from stadium concerts to theme parks. The Donaldson Group recently developed the Mystic Aquarium and Institue For Exploration website with a focus on marketing.

Mystic Aquarium & Institute for Exploration is one of New England's premiere destinations for entertainment and education. We recently redesigned their website to reflect a mix of natural fun and fascination - an electronic resource for all things Mystic, from Beluga whales to the Titanic work of Dr. Robert Ballard, renowned global oceanographer and pioneer in the emerging field of deep-sea archaeology and deep-sea geology.

At the same time, the Mystic Aquarium & Institute for Exploration website is a virtual marketing promotion - aimed at bringing people in and selling tickets.

"The Internet has supplanted traditional media as the 'first touch' for consumers seeking information about upcoming events and buying tickets," says Carmine Morra, Director eMedia. "Our experience in developing sites aimed at driving attendance and participation - The Bushnell, for example - gave us insight into realizing the foremost goal of the Mystic site, which is to motivate people to visit the Aquarium."

 

About The Donaldson Group
The Donaldson Group, located in Avon, Connecticut is a nationally recognized leader in image communications. Capabilities include corporate and brand identity, communications, packaging and eMedia. Our commitment to clients is intelligent planning, design and implementation.

 

 

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