The Donaldson Group Partners with Kodak Polychrome Graphics to Create Next-Generation Brand Image

Avon, CT, April 15, 2004

The Donaldson Group is currently helping Kodak Polychrome Graphics (KPG) create a brand new image and worldwide marketing communications standards. Headquartered in Norwalk, Connecticut, KPG provides one of the broadest film, plate and proofing product and solutions portfolios available in the graphic arts industry today.

The initiative was launched in Fall 2003 through national advertising, marketing literature and international trade shows. Major programs also include Corporate Standards that deliver a strong, consistent brand message in all markets and regions; Unified Visual Standards that project a consistent global image in copy and design in advertising, print communications, electronic presentations, and tradeshows; and marketing communications that target and promote KPG products specifically to the packaging industry.

The Donaldson Group also developed advertising and marketing communications for the launch of a new KPG product -- Kodak Approval NX Digital Color Imaging System. Approval NX was launched at IGAS 2003 conference in Tokyo, Japan in September and uses the latest in thermal imaging technology to produce one of the industry’s most versatile and accurate digital halftone proofs.

"The Donaldson Group is a catalyst partner in developing marketing and corporate communications solutions for Kodak Polychrome Graphics," says Beth Hogan Scott, Director of Corporate and Worldwide Marketing Communications for KPG. "They support our needs both strategically and tactically, and we anticipate a long-term relationship that will continue to exemplify our company values of integrity, creativity, achievement, recognition and excellence."

 

 

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