The Donaldson Group Creates Earbags USA Brand Image - Increasing Awareness and Market Share

Avon, CT, December 2003

The Donaldson Group Inc has recently completed the final phase of an initiative for Earbags USA , the maker of bandless ear warmers, to provide strategic branding and communications services including restyling their brand identity, product packaging, print advertising and e-commerce website.

At the foundation of the brand platform is the package design. It has powerful consumer impact at retail and an appealing presentation of the Earbags product. Major retail chains carrying Earbags new packaging include Target, Eastern Mountain Sports (EMS) and Totes Factory.

The website, www.earbagsus.com, was designed using a proprietary leading-edge technology platform from The Donaldson Group that allows the company affordable, powerful Internet content management.

"Doors are opening in ways that never happened before and the media response is more positive then ever. Department stores are now placing orders, people are taking notice and the key is the packaging," said Mark Watkins, VP Marketing, Earbags USA.

 

 

 

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